Virtual Reality and immersive technologies are emerging media that are changing the way we interact with our surroundings. These technologies also have a profound bearing on how we perceive and relate to reality. They can help us develop advanced ways of interacting with new spaces, and change the way we discover, understand, and experience the world around us.

The use of real time rendering technology has expedited the growth and application of VR and immersive spaces in different facets of our lives. Real-time rendering used to be the preserve of the gaming industry, as anyone who has ever picked up a game controller could attest. With time, however, other industries have begun adopting the real-time rendering technology. Such industries include education, architecture, design, marketing, communication, tourism, and manufacturing industries.

Potential of VR and 3D Immersive Spaces

The potential of Virtual Reality and 3D immersive spaces in real world applications is limitless. As mentioned above, VR is no longer just for the gaming industry, but it is highly useful in situations whereby 3D Visualizations are more impactful or more persuasive than one or two-dimensional presentations.

For instance, 3D immersive learning spaces have increased tremendously owing to their massive popularity. Many of these spaces are open source, which means they are freely available to students all over the world. The result is increased access to educational materials by people from different parts of the globe.

Another key area where VR and 3D Immersive technologies are making a profound impact is in marketing. This is especially the case for events marketing, an essential component of any effective marketing strategy. You can increase client engagement, brand awareness, brand loyalty, brand affinity, and most importantly, sales, at your next marketing event using VR and 3D immersive technologies.

How Does Events Marketing Work With VR and 3D Immersive Spaces?

The whole purpose behind using VR in events marketing is to persuade the guests to make a purchase by providing them with an alternative way of interacting with new company products or experiences. The technology provides the user with a 360-degree view of a new environment. This immersion experience allows them to interact with different aspects of this new world, as well as manipulate it as they see fit.

The reason why VR is so effective in improving turnover during marketing events is the novelty of it all for the guests. People like to try out new and unique experiences, and by providing such experiences during a marketing event, your sales, and subscriptions are bound to increase tremendously.

Virtual reality can play a critical role in creating brand or product awareness and affinity, as well as improving sales during marketing events. More companies around the world are recognizing how profoundly influential these technologies are during such events. Kenyan companies should also strive to embrace these technologies in order to take their events marketing strategies to the next level. VR and 3D immersive technologies will help these companies become competitive in an increasingly, globally interconnected market.

We at Canvas Media are proud to be among the first digital agency companies in Kenya to provide our esteemed clients with VR and 3D Immersive spaces services for their marketing events. We can create unique immersive interactions using these cutting-edge technologies in order to guarantee that your marketing event is a resounding success. We are also quite capable of incorporating VR and 3D immersive technologies in the other aspects of our clients’ advertising and marketing strategies.